Free Resource

The 9 things every coach does before they launch.

Most coaches skip these steps and wonder why their offers don't stick. This checklist walks you through exactly what to do — and in what order.

A preview of what's inside

Name your coaching offer

Position before price — what problem do you solve, for who, and how?

Set your pricing floor

Calculate the minimum viable price that covers your time and keeps you sustainable.

Map your first 5 leads

Who already trusts you? Don't launch to strangers — start with warmth.

Draft your first outreach

Message template for 5 people who might need what you're building.

01

Offer Clarity Map

Know exactly who you're talking to and what transformation you deliver — before writing a single word of copy.

02

Launch Sequence

The 3-email sequence that converts warm leads into paying clients — with exact timing and triggers.

03

Milestone Tracker

See where you are in your own coaching journey. Start → Build → Launch → Scale.

04

Xavier's 90-Day Playbook

The specific actions that move the needle in the first 90 days of a coaching practice.

"
Before this checklist, I'd been going in circles for three months. Within two weeks of following the steps, I'd closed my first three clients.
— 2025 PhaseOS cohort member

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We'll also send you the 3-email sequence that converts subscribers into clients — starting day one.

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